'Fab team, very energetic, excellent content - stimulating'. Our Engaged Customer Master Class raises aspirations

On 24^th August 2011, Paradigmantics piloted a new Masterclass session in partnership with renowned Leeds-based manufacturer Ellbee Ltd.

Our ‘Engaged Customer’ programme recognises that quality and value is no longer the holy grail of business, as competitors can quickly replicate an organisation’s success in this field. Customer satisfaction is no longer the pinnacle of customer service as today’s sophisticated customer has higher expectations and plenty of choice.

Even if you deliver your product or service brilliantly and give customers a great experience, there can still be more. Getting customers emotionally engaged with your organisation ensures they keep returning and recommend you to others.

Ellbee are market leaders in the design and production of doors, windows and shower enclosures for the holiday home and trade markets. They have chosen to focus upon Customer Experience as a key frontier for achieving even higher levels of excellence and success. Our 3-hour Building Emotional Engagement Master Class was delivered to 25 individuals from across a range of functions within the business. 

By utilising a highly interactive approach, combining discussion, group activity, multimedia and facilitation, participants were quickly and effectively engaged, raising aspirations toward those of the world beating organisations we used as examples of ‘great’ practice.

The Result:

100% of participants felt they now understand what an engaged customer wants

96% of participants felt able to participate in the session

88% of participants felt more confident to contribute to engaging customers

On a scale of 0-100%, participants said they would be 77% likely to recommend this session to a colleague

Our Client said:

“I have not been disappointed with Paradigmantics level of service and response, and in particular the way that they have quickly understood our business and the internal and external challenges that we face.  Their Masterclass has certainly given our staff some things to think about, and has been the catalyst for the Company to consider their feedback and implement their ideas on how we can continue to engage with our internal and external customers.” Caroline Lee, HR Manager.

Comments included:

'Excellent content - felt trainer really understood our business'

'A very well delivered, interesting session'

‘Very informative & enjoyable – relaxed atmosphere’

 For more information, a copy of the ‘Engaged Customer’ programme outline, or to request a free taster session contact: andy@paradigmantics.com